- Brand Philosophy
- Based on the core of “specializing”, Great Wall Motors raises its corporate philosophy of “Focus, Dedication, Specialization”. It demonstrates the strategic vision and specializing spirit of Great Wall Motors from dedicated focus philosophy to effected professional operation management and finally to globally leading expert brand.
- Brand Strategy
A truly powerful brand must dominate some category as a representative of certain category in mind of the consumers. The brand development idea of Great Wall Motors is to become a leading brand in market of the category, create brand advantage in the category with the philosophy of Focus, Dedication, Specialization and high concentrations and establish expert brand image through leading sale and more star models.
Since 2012, Great Wall Motors has mapped out a marketing strategy to achieve the primary goal of "customer satisfaction" and "market leadership", taken a series of measures through marketing service innovation and reform, improved its terminal image and service quality, focused human financial and material resources on customer satisfaction, and created "surprise for customers" through over-value service to continuously enhance customer satisfaction.
- Brand Positioning
GWM's Corporate Brand Positioning & Core Value
Brand Positioning: China’s Largest SUV and Pickup Manufacturer
Core Value: Focus Dedication Specialization
Positioning & Core Value of Haval Brand
Haval Brand Positioning : No.1 SUV Brand in China
Haval Brand Core Value: Professional
Positioning & Core Value of Great Wall Brand
Great Wall Brand Positioning: A Chinese Brand that Leads with Quality
Great Wall Brand Core Value: Quality Wins Trust and Loyalty