As a global professional SUV brand, HAVAL is one of the four brands of GWM, and became independent brand in 2013, with its strong product matrix covering all SUV segments. HAVAL is the first Chinese SUV brand to join the Five-million-sales Club. Moreover, with its products exported to more than 60 foreign countries, HAVAL is the third global professional SUV brand after JEEP and LANDROVER.
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China's SUV Sales Crown for 9 Consecutive Years
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The First Chinese SUV Brand with Sales Volume of 5 Million
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The Third Global Professional SUV Brand
*Data from China Association of Automobile Manufacturers
bRAND CONCEPT
Since HAVAL launched its first product in June 2005, HAVAL has been adhering to the focus strategy and the integrity strategy. With the concept and attitude of "Focus, Dedication, Specialization", HAVAL focuses on SUV technology and only produces professional SUVs. In addition, HAVAL keeps exploring and pursuing the product technology, integrates the world's leading technology and services, and creates a unique SUV driving experience for the 5 million HAVAL owners around the world.
NEW ENERGY TECHNOLOGY OF HAVAL
In the future, HAVAL will produce global high-quality SUV products using the second-generation series and parallel hybrid technology. The technological innovation in the field of FCEV enables HAVAL to produce the world’s leading hydrogen-powered SUV products. In 2022, HAVAL’s hydrogen-powered SUV will be unveiled at the Beijing Winter Olympics to show China’s automotive capabilities to the world. HAVAL plans to launch 20 global products with leading technologies with their enhancements by 2023.
H&F DUAL-SERIES STRATEGY
In 2019, with the help of the H&F dual-series strategy and globalization strategy, as well as intelligent upgrading, HAVAL brand actively expands the global market and strives to become a global SUV leader born in China. In terms of product category matrix, HAVAL continues to expand market segments. A two-line layout consisting of HAVAL F series and H series has been formed, targeting young consumers and family users respectively.
The positioning of F series is different from that of H series.H series is a balanced and cost-effective urban SUV, while F series is a sports and fashionable SUV. F series is more avant-garde, fashionable and dynamic in its shape. In terms of product performance, H series is the most useful family SUV in China, with its high cost performance and practicability. F series caters for more personalized demandsof users through innovative design and intelligent technology and targets at young consumers in line with the marketdevelopment and consumption trend.
HAVAL TECHNOLOGY CENTER
HAVAL Technology Center covers an area of 250,000 m², with a floor area of 260,000 m². HAVAL has a R&D team of more than 7,000 people, including over 100 overseas technical experts, and 14 types of large-scale comprehensive laboratories such as environmental wind tunnel laboratory, high-altitude environment simulation laboratory, EMC laboratory and vehicle four-wheel drive NVH semi-anechoic laboratory.
BRAND VALUE
On February 1, 2018, Brand Finance, an international branding valuation institution, released the Brand Finance Global 500. HAVAL brand was listed in the Top 500 Most Valuable Brands, ranking the top among Chinese automobile brands. In March 2018, Brand Finance released the Top 100 Most Valuable Auto Brands 2018. HAVAL brand surpassed the prestigious international brands such as Ferrari and Aston Martin, rising to the 16th place and becoming the most valuable Chinese car brand.