ORA is positioned as the new generation electric car and owns different models based on exclusive new energy platform. ORA brand was officially launched with its first model ORA iQ on August 20, 2018. ORA R1 was launched On December 26 of the same year.

GWM named the brand ORA to commemorate the world-renowned scientist Leonhard Euler. It implies that ORA has leading resource technologies (ME platform), strict quality standards, personality, people-oriented design concept, intelligent products, and a model advancing with the times, so the new generation of consumers could more easily enjoy the most reliable resource electric vehicle and the driving experience beyond expectations.

ORA brand is positioned as the new generation electric car. Since its establishment, ORA brand has insisted on making 100% pure electric vehicles.

TECHNOLOGICAL INNOVATION

The architecture of ME platform was developed by GWM over 10 years with high-quality global resources and 500 experts and R&D staff. On top of that,it is the first exclusive platform for electric vehicles in China, with the following six core technical advantages:

Large Space

Large Space

Great Wall ORA ME exclusive electric platform adopts the design concept of short body, long wheelbase, four wheels and four corners, which can bring larger interior space.

High Safety

High Safety

ME platform integrates the battery pack with the chassis, which not only makes the overall center of gravity of the vehicle 15% lower than that of the fuel vehicle, but also ensures the integrity of the battery pack during collision and improves the safety of the vehicle

Full Intelligence

Full Intelligence

The electrical architecture is divided into four domains of autopilot, audio and video, car body and power for management, with functions including mobile phone key, TJA, AEB, APA, FOTA, smart ID and speech recognition.

Long Mileage

Long Mileage

ORA Adora built on ME platform has effectively improved the vehicle’s maneuverability, runs more stable, consumes less power and has longer mileage.

Low Energy Consumption

Low Energy Consumption

ORA Adora has a curb weight of 990kg, which is more efficient in both power consumption and charging speed.

Enjoy Era E

Enjoy Era E

The vehicle interaction system can be upgraded by means of FOTA with vehicle-mounted WIFI.

PRODUCT INTRODUCTION

ORA Adora A New Generation for the Electric Vehicle

Built on ME platform, the first GWM exclusive platform for electric vehicles, ORA Adora features advantages on five aspects, which are appearance, space, intelligence equipment, safety and overall quality. Lightweight design endows the product with the characteristics of longer endurance mileage and low power consumption, which fully cater to the expectations of the younger audience for premium vehicles.

ORA iQ Crossover Vehicle with Long Mileage

ORA iQ, the first model of ORA brand, is a customized model for the ride-hailing industry specially launched by ORA based on in-depth research on the policies and demands in the current mobility operation market, which meets users’ demand for vehicles in the ride-hailing industry.

BRAND VISION

ORA's vision is to become a premium electric vehicle brand popular among global users. Since its establishment, ORA brand has insisted on making vehicles running 100% on electricity. Its products are produced on ME platform, the first professional electric vehicle platform in China, which are fundamentally different from the "hybrid" model.