In line with the market demand trend
The SUV category division is based on user needs, no longer limited to off-road or urban travelling. The independence of TANK brand is the breakthrough of the current consumer strategy, but also the opening of the reinvention of the off-road market, with a series of full-scenario products covering fashion, trends and luxury, to give consumers a new car experience.
Born in response to GWM's corporate strategy
The independence of TANK brand is a milestone in GWM's innovation strategy. TANK takes the users as the center and carries out the whole life cycle management of the users. Adhering to the strategic concept of "more than off-road, more than a car", it builds a new user ecological experience and becomes a solid force for the digital transformation and user ecological transformation of GWM.
GWM's multi-faceted advantages such as R&D and manufacturing capabilities, business model innovation, and user advocacy are capable of supporting TANK to build super competitive strength under the new positioning. The independence of TANK is the inevitable result of GWM's growth.
GWM's multi-faceted advantages such as R&D and manufacturing capabilities, business model innovation, and user advocacy are capable of supporting TANK to build super competitive strength under the new positioning. The independence of TANK is the inevitable result of GWM's growth.
