"WEY" is the first Chinese auto brand named after the founder. It is also the first Chinese luxury SUV brand created by a global team of over 1,600 designers and researchers from GWM with five-year efforts in line with the highest standards of global luxury brands. It is not only a symbol or an antonomasia, but also a commitment made by Mr. Jack Wey, the founder of WEY brand, in his own name. That is, he will defend WEY brand with ingenuity, like guarding the highest honor and belief; and he will record the glory and the era with the dream and determination of the Chinese luxury SUV leader.

WEY's unique up-pointing logo is inspired from the landmark building structure, the grand flagpole of Baoding Museum of Zhili Governor's Office, which is located at Baoding, China, the hometown of the brand founder, Mr. Jack Wey. It declares the pursuit and commitment of WEY: Be a leading brand of luxury SUV globally. Guide the Chinese brands to go farther and better.

Mr. Jack Wey, the founder of WEY, has named the brand after his family. He has created a Chinese luxury SUV from nothing. The vision determines the world a man can see, while the courage determines the world a man can build. Mr. Jack Wey, a pursuer with unprecedented courage, is now in a more extensive race course, chasing for his better goals. He is shocking the world with his view of the future.

BRAND PROPOSITION

WEY is aimed at being the world's leading luxury SUV brand and the benchmark of China's intelligent automobile manufacturing. WEY is a brand born with global gene and its developers are professional elites from all over the world. Its products meet the most rigorous safety standards in the world.
At present, WEY's R&D system has already spread in EU, North America and Asia, forming a R&D layout of "seven countries and ten regions". Globally coordinated development in terms of products, technologies and talents has already become true. The promotion of WEY's global strategy has been scheduled already. The brand is planned to enter the European market in 2021 and the North American market in 2023 while extending to other markets in the world, challenging the other luxury brands overseas. It is going to become a leading brand of intelligent luxury SUV in the global automobile industry. It will break it through as a representative of China but not only a product of China.

BRAND MISSION

With high-quality resources and advanced technologies across the world, WEY integrates safety and luxury into each vehicle from design concept and technology configuration to production craftsmanship and quality assurance. WEY brand has raised security standards to new heights and redefined the concept of luxury with security configurations that go beyond traditional luxury SUVs. Both WEY security and WEY luxury embodies WEY brand's commitment to its users in safety and luxury.