In more than 20 years of development, the management of GWM always takes the lead in honoring the mission of “surprising customers, improving the well-being of staff, creating value for customers and contributing to the society” and the business philosophy of”making progress every day”. By doing so, the Company has developed excellent corporate culture centering on honesty, integrity, creativity and quality that can unite employees, impress customers and attract potential partners, thus providing a permanent driving force for GWM to become an industry legend and realize sustainable and coordinated development.

Corporate Culture

Corporate Spirit: Improving little by little every day

Core Values: Integrity, Responsibility, Development & Sharing

Corporate Positioning: World-Renowned SUV and Pickup Manufacturer

Corporate Brand Concept: Focus, Dedication, Specialization

Corporate Strategy: High-Tech Equipment and High-Performance Design to Support the Creation of High-Quality Products

Strategic Policy: Adhere to Focus and Create Top Quality Products

Corporate Vision

Pursue high-quality management, build a professional SUV brand and become the world’s most dynamic automobile manufacturer.

Use innovative technology to provide pleasant and relaxed driving experience and driving pleasure.

Provide integrated travel service solutions for users around the world.

Protect the global environment, build a beautiful society, and make great contributions to world prosperity and environmental improvement.