In 2020, GWM boosted the increase in sales volume against the market, selling 1,111,598 vehicles for the year, completing 109% of the goal, and once again becoming the national SUV and pickup sales champion.
The GWM POER pickup truck was officially launched in Saudi Arabia. This month, GWM POER pickup trucks launched in South Africa, Jordan, Chile, Iraq and other countries successively, starting a new journey of overseas expansion of Chinese pickup trucks.
The off-road version of the intelligent luxury SUV Tank 300 of WEY brand was officially launched.
GWM held a groundbreaking ceremony for its Tula engine plant in Russia.
GWM officially unveiled its full-speed-range and all-scenario "L.E.M.O.N. Hybrid DHT" technology to the world.
The "GWM Taizhou Smart Factory Completion and Commissioning Ceremony" was grandly held in Taizhou City, Jiangsu Province. The Taizhou Smart Factory has a total investment of CNY 8 billion and an annual production capacity of 100,000 vehicles.
"New-generation Smart Sports Car" - ORA Good Cat(name for Chinese market) was launched in Taizhou.
GWM, in the presentation on its new culture, announced its new mission and vision - "Rock the world with our GIFT (Green Intelligent Future Technology)", and the core values - upgraded to "Anti-corruption, Honesty, Innovation, Changes, Sharing".
The results of The best Engines of China in 2020 were announced, and the new-generation 2.0T GW4N20 engine independently developed by GWM was successfully selected for the seventh time.
The opening ceremony of GWM's Rayong Plant in Thailand was held in Rayong, marking the official acquisition of ownership of the Rayong Manufacturing Plant by GWM.
The construction of GWM Zhangjiagang Parts Project was officially started in Zhangjiagang Economic and Technological Development Zone, Jiangsu Province.
The results of 2020 Oil-fueled Vehicle-CACSI evaluation were released, and HAVAL brand won the first place in "after-sales service satisfaction" and the top three in "sales service satisfaction". The WEY brand won the award of "No. 1 in sales service satisfaction index (independent brand)".
The signing ceremony of GWM Jingmen auto manufacturing base project was held in Wuhan, Hubei Province. This project will be built into a comprehensive base with auto manufacturing as the core, key components as supporting, and related industries as services.
HAVAL Dagou(name for Chinese market) went on sale. A total of four 1.5T models were launched: Husky, Labrador, Border Collie, and Malinois.
GWM's Tula plant in Russia and the Ministry of Industry and Trade of the Russian Federation officially signed a special investment contract in Russia, marking that GWM will enjoy the same preferential policies as the auto companies in Russia and gain a fairer and more open market environment.
GWM POER passenger pickup and commercial pickup diesel 8AT were officially launched in Hainan.
GWM, as an official strategic partner and exclusive partner in the automotive category, poured its efforts into the film "My People, My Hometown".
The 3rd Gen HAVAL H6 - the new generation of global intelligent car, was officially launched in Beijing, with Plus, Pro, Max and Supreme editions.
GWM launched its three major technology brands to accelerate its transformation into a global mobility technology company.
On the occasion of its 30th anniversary, GWM released a letter from Chairman Jack Wei- "A Letter to the Partners of GWM: How Will GWM Go Through the Next Year", and proposed the goal of transforming into a global mobility technology company.
The Spotlight Automotive Project jointly invested by GWM and BMW Group was officially launched in Zhangjiagang, Jiangsu Province. The project will realize a new business model of “joint R&D, Made in China and serving global customers”.
WEY's third anniversary ceremony themed on "New Vision, New World" made a success. WEY has launched its prospect of global strategy of entering the European market in 2021 and the North American market in 2023. It announced its goal of becoming the world's leading luxury brand and the benchmark of intelligent automobile manufacturing.
The 300,000th vehicle of WEY brand rolled off the production line.
GWM attended 2019 Frankfurt Motor Show with WEY and four auto parts brands. WEY brand released its new globalization strategy, which is to officially enter the EU market in 2021 with the German market as a starting point.
GWM’ Chongqing Smart Factory was completed.
Great Wall Pickup launched the new brand Great Wall “P” series and the “1-2-3” Strategy, that is, to achieve annual sales of 200,000 units by 2020, and to achieve cumulative global sales of 3 million units by 2025.
GWM released the GTO intelligent ecological strategy. GWM announced that the era of traditional vehicle was coming to an end and it would create a new era of mobility robot based on 5G and AI technologies. In cooperation with Tencent, Alibaba, Baidu, China Telecom, China Unicom, China Mobile, Huawei and Qualcomm, GWM will build GTO intelligent ecology alliance.
GWM' Tula Factory in Russia, the first overseas wholly-owned process-wide vehicle manufacturing plant built by Chinese auto brands, was completed and put into production, and the global car HAVAL F7 was also launched in the overseas market.
The first brand experience center of GWM opened.
HYCET, a subsidiary of GWM, launched the “I Era” powertrain technology products including 4N20 engine, 9DCT transmission and 6001 series electric driver. The launch of the “I Era” powertrain technology products is the phased result achieved by GWM due to years of technology R&D, and is also the technology deployment of GWM for the “new four modernizations” of automobile.
The accumulated global sales of HAVAL SUV exceeded 5 million, becoming the first professional SUV brand in China to enter the 5 Million Club. HAVAL brand has ranked No.1 in SUV sales in China for 9 consecutive years. Meanwhile, HAVAL brand proposed the “521 Globalization Strategy”, that is, HAVAL brand will realize the single annual sales volume of 2 million within 5 years and become the global No.1 professional SUV brand.
Upgrading: Car maker with over one million output
ORA, an independent pure electric vehicle brand of GWM, were established.
GWM Company Limited and BMW Group formally signed a joint venture agreement to establish Spotlight Automotive Ltd.
HAVAL brand launched F Series SUV products
WEY launched its first plug-in hybrid luxury SUV P8. The vehicle publicly challenged the most stringent US standard 80km/h tail-crash test and passed the test.
VV7 and VV5 of WEY brand continued to performe well, with a total sales volume of 21,349 units and an increase of 4.3%, which continued to drive sales of GWM.
GWM continued to sell more than 1 million units
HAVAL M6, the cost-effective family SUV, was launched.
The sales volume of HAVAL H6 again set a new record, exceeding 80,000 units.
WEY, the first Chinese luxury SUV brand, was established to build a luxury SUV that “allows more people to afford luxury SUV”.
HAVAL brand developed rapidly. GWM sold a total of 1.0745 million units in the whole year. Its sales exceeded 1 million units for the first time, exceeding the annual sales target.
HAVAL H7 was launched at the Beijing International Automotive Exhibition. HAVAL H6 had sold more than 40,000 units for several months, and surpassed Wuling Hongguang to take the first place in the automobile list in April, which was the first time that SUV model had taken the first place in the national automobile sales list.
Strategic upgrade: Building “brand advantage” with “category advantage”
HAVAL H6 sold more than 30,000 units per month, with the highest monthly sales almost 60,000 units.
HAVAL H2 was named “Chile's Best SUV of the Year”, and HAVAL was the only Chinese brand on the list.
HAVAL H8 won the C-NCAP five-star safety rating with a score of 54.4.
HAVAL H6 Coupe was launched at the Shanghai International Automobile Industry Exhibition. The launch of HAVAL H6 Coupe further expanded the HAVAL SUV family. HAVAL H8 was simultaneously launched at the exhibition.
In 2014, GWM began to focus on the SUV strategy. With the launch of HAVAL H9, medium and large SUV, and HAVAL H1 and HAVAL H2, small SUV, the product matrix of HAVAL SUV has been gradually completed. In April, the HAVAL lineup composed of 8 HAVAL models appeared at the Beijing International Automotive Exhibition. In July, HAVAL H2 was launched. In October, the sales of HAVAL H2 exceeded 10,000 units for the first time, ranking among the top five SUV models sold in a single month. In November, HAVAL H1 and HAVAL H9 were simultaneously launched. HAVAL H9 is another model launched by HAVAL to occupy the high-end SUV market. With a price of more than 200,000 yuan, it broke through the ceiling of independent brands.
In 2013, HAVAL brand became independent officially, thus bringing GWM into an era of dual brand of HAVAL and Great Wall. In March 2013, HAVAL SUV’s market volume exceeded 1 million units.
In 2012, GWM sold 625,000 units, with a net profit of 5.708 billion yuan. From 2008 to 2012, GWM’ revenue grew more than fourfold and its net profit grew more than tenfold.
In2011, HAVAL H6, the “national legendary car” was officially launched.
In the same year, GWM was listed on the Shanghai Stock Exchange, becoming a private auto manufacturer listed on both the Hong Kong Stock Exchange the Shanghai Stock Exchange.
GWM'Tianjin Manufacturing Base went into operation, and the new GWM Technology Center with a total investment of 5 billion yuan started construction.
GW4C20 gasoline engine independently developed by GWM was successfully ignited in Great Wall Power Research Institute, and the "China Best Ten Engine” 2.0T diesel power engine was launched.
GWM launched Voleex C30 (Great Wall C30), its first sedan car, which won the C-NCAP five-star safety rating.
GWM made efforts in SUV, pickup and car fields, and successively launched a series of models such as HAVAL H3 Diesel Comfortable Model, HAVAL M2, HAVAL H5 European Style Version, HAVAL H5 Intelligent Version, HAVAL H5 Automatic Transmission, MPV model Great Wall V80, WINGLE 5, and the first sedan car Voleex C30.
The 1st Pickup Culture Festival took place in Boao, Hainan Province. At the festival, GWM released China Pickup White Paper.
Florid, Coolbear, Haval and Wingle won Whole Vehicle Type Approval (WVTA), marking a milestone in GWM's independent brand development.
Great Wall Motors invited more than 500 customers from more than 30 nationalities across the country to participate in a large-scale "elite " event
The cornerstone-laying ceremony for "GWM's automotive parts and logistics export project" took place at Tianjin Economic-Technological Development Area.
The Car Engine Factory of GWM Auto Power Division was inaugurated.
GWM’ safety collision laboratory was launched, passing the first frontal collision test in China.
Transmission independently developed by GWM was trial-manufactured successfully.
Strengthening: Entering the car market
The 200,000 Units/Year Car Manufacturing Base of GWM was completed, Great Wall Peri and Cowry rolled off production line, and the new logo was released, ending the history of no cars being made in Hebei Province.
GWM Technology Center was accredited as a national corporate technical center.
GWM was listed among “China’s Top 500 Industrial Enterprises”.
GWM and Bosch jointly developed INTEC diesel engine.
GWM was accredited as a "National Vehicle Export Base".
GWM won the title of “China's Top 500 Machinery Manufacturers”.
HAVAL SUV was awarded the EuroNCAP four-star safety test score. On December 18, Great Wall WINGLE rolled off production line as China’s first high-end pickup.
Pioneering: Entering The SUV Market
GWM Industry Park Phase III with an annual output of 200,000 units started to built on July 1, 2005 , which is the first independent car manufacturing base in Hebei Province.
GWM officially launched HAVAL CUV, which was listed as “CCTV Chinese CUV Model of the Year” and “CCTV Chinese Independent Brand Model of the Year”.
GWM was listed among “China's Top 500 Enterprises”, and was listed among "China's Top 10 Listed Private Enterprises" and headed the list of "Hebei's Top 100 Private Enterprises". The second phase of GWM Industry Park was put into operation, further improving GWM’s spare parts supply system.
GWM was listed in the Hong Kong Stock Exchange, becoming the first domestic private auto manufacturer listed in Hong Kong.
GWM Industry Park Phase I with an annual output of 100,000 units started to built in 2003. GWM’ pickup and SUV products became more diversified. SoCool pickup, Sing SUV, and Pegasus SUV went into production successively. GWM ranked first in both the pickup market and SUV market in China for the first time.
GWM launched Safe SUV, the first economic SUV in China, which quickly became popular in the market. As soon as the new vehicle was launched, it ranked among the top three in the Chinese SUV market, creating the “Safe Phenomenon”.
Expanding: Independent Spare Parts
GWM Technology Research Institute was established, which granted GWM a more professional R&D team.
The new pickup model Sailor went into production, playing an important role for GWM to maintain its leading position in the pickup market.
Great Wall Motor Company Limited was established with a registered capital of 170.5 million yuan.
Great Wall Baoding Internal Combustion Engine Manufacturing Co., Ltd was established, which can independently produce engine and other core components.
At the beginning of 2000, GWM became the holding company of Huabei Automotive Factory and established Great Wall Baoding Huabei Automotive Co., Ltd. Great Wall Baoding Internal Combustion Engine Manufacturing Co., Ltd was established in the second half of the year, which can independently produce engine, front and rear axle and other core components.
Great Wall Baoding Huabei Automotive Co., Ltd was established, which greatly increased the production capacity of GWM.
Positioning: Focusing On PICKUP
The annual output of GWM exceeded 10,000 units, and five pickups with four chassis and different specifications were launched. GWM became the professional pickup manufacturer with the largest variety of pickups in China.
The 10,000th pickup of GWM rolled off the production line.
Baoding Great Wall Group Co., Ltd was established. On June 26, it was restructured and Great Wall Motors Group was established.
In 1998, more than 7,000 Great Wall pickups were produced and sold , ranking first in sales in domestic pickup market for the first time. Since 1998, Great Wall Pickup has maintained the first place in sales volume and export volume for 21 consecutive years.
The first batch of Great Wall pickups were exported to the Middle East, ushering the era of globalization for Chinese auto brands. That year, 1,700 units of Great Wall DEER were sold. GWM established a marketing service network of 200 service outlets and took the lead in the country to practice the distributor mode.
Groping: Finding A Way Out
In 1994, the Chinese government issued the Automobile Industrial Policy, and the cars produced by GWM became unregistered. GWM decided to find a new way out.
GWM produced the first car.
Jack Wey, at the age of 26, became the General Manager of Great Wall Motors Industry Company. Within a few years, GWM turned from deficits to profit and expanded its production scale.