Global R&D

Relying on world-leading R&D equipment and systems, GWM is capable of designing and developing SUVs, passenger cars and pickup series as well as powertrains.

In technology R&D, GWM follows the “excessive investment” principle, enhancing effectiveness, and seeking industry leadership, laying a solid foundation for continuous independent innovation.

Global R&D Layout

GWM has set up international R&D centers in ten cities in seven countries including Japan, the United States, Germany, India, Austria and South Korea. Moreover, GWM built a global R&D presence with the China headquarters as the core, covering Europe, Asia and North America.

New Energy Technology

In the electronic vehicle industry, GWM boasts ten years of experience, and has constructed battery core, mechanism analysis, PACK and BMS trial-manufacture laboratories, as well as battery trial-manufacture workshops, test centers and analysis centers.

The Internet of Vehicles

In the Intelligent Connected Vehicle (ICV) industry, GWM is building an open platform for technological innovation in an effort to push forward the development of 5G, Internet of Things (IOT), autonomous drive, IOV, V2X and other key technologies, and accelerate the industrialization of generic technology.

Global Manufacturing

Global Manufacturing System

GWM has created a “9+5” global manufacturing system. In China, following the manufacturing bases in Baoding, Xushui, Tianjin and Yongchuan in Chongqing, GWM is promoting major projects in Zhangjiagang, Shandong, Pinghu, Zhejiang and Taizhou at a steady pace. Globally, GWM owns 5 KD factories in Ecuador, Malaysia, Tunisia and Bulgaria, in addition to the factory in Tula, Russia which has been officially put into production.

Yongchuan Factory in Chongqing

GWM Taizhou Factory

GWM Pinghu Manufacturing Base

GWM Smart Factory in Xushui

GWM Smart Factory in Tianjin

GWM Tula Factory in Russia

GWM Overseas KD Factory Project

Spotlight Automotive Project

Yongchuan Factory in Chongqing

GWM Taizhou Factory

GWM Pinghu Manufacturing Base

GWM Smart Factory in Xushui

GWM Smart Factory in Tianjin

GWM Tula Factory in Russia

GWM Overseas KD Factory Project

Spotlight Automotive Project

Global Marketing

Domestic Sales Network

At present, GWM has expanded service centers for different brands to all corners of China. Among other brands, HAVAL operates more than 1,000 4S stores, over 200 showrooms, 1,500 dealerships and more than 2,000 outlets in China, reaching every province and 80% of the counties nationwide. The WEY brand has a diversified system of 4S stores, showrooms, etc., with 300 outlets covering major cities in China. ORA has adopted the ORA Club, ORA Experience Center, ORA Smart Store and Store-in-Store within HAVAL/WEY outlets, expanding from the first- and second-tier cities to the third- and fourth-tier markets. The brand also cooperates with Chinese top e-commerce players to access the online market in addition to the offline market. Great Wall Pickup is backed up by the most developed sales service system in the Chinese pickup industry accessible at more than 2,000 sales and service outlets. Currently, Great Wall Pickup is building pickup-only stores all over China to specifically serve its customers.

Overseas Markets

As one of the first Chinese car manufacturers that went global and entered overseas markets, GWM has started exporting vehicles since 1998, mainly including SUVs and pickups. Now, GWM has 500 networks in over 60 countries, selling a total of 600,000 vehicles overseas. By the end of 2018, GWM has extended its geographic presence to Russia, South Africa, Australia, Central and South America, South Asia, the Middle East and Africa

Global Sales Service

Mainly arranged in the first- and second-tier cities in the key target markets, GWM’s sales and service outlets have positively affected neighboring areas. The location of the outlets is preferred in the core automobile trading center in the urban area. Positive brand awareness has given the outlets the air of high baseline and high standard. An image of reliable Chinese Automobile brand is thus established in global markets, paving the road for GWM brands.

After-sales Service

GWM attaches great importance to the construction of after sales service networks in global markets. In such key markets as Australia and South Africa, GWM has established components centers to meet the needs of the after-sales market and improve customer satisfaction.

Key Region Construction

Central and Eastern Europe - Russian Regional Marketing Center

Asia Pacific – Regional Marketing Center in Australia

Africa - South African Regional Marketing Center

Global Partnership

Over the years, GWM has been working with global industry giants to build the future community of the automotive industry.

GWM has developed strategic partnerships with well-known international suppliers including Continental, Bosch, Webasto, Ricardo, BorgWarner, ZF and Hella to seek integration of a community for the components and parts, strengthening the product quality.

Cooperation with BMW

On July 10, 2018, in the presence of Chinese and German government officials, a joint venture agreement was reached between GWM and BMW to establish “Spotlight Automotive” with a 50:50 shareholding ratio. Incorporating the technology, resources and management advantages of both parities, the joint venture will focus on new energy vehicles and aim at the global market.“Spotlight Automotive” with a 50:50 shareholding ratio between BWM and GWM is established. And Spotlight Automotive will practice new business mode, which will realize that the vehicles developed by BWM and GWM, made in China and serve global clients.

Cooperation in Intelligent Vehicles

In the Intelligent Connected Vehicle field, GWM established GreatWall Totally Online (GTO) with Tencent, Gaode Map, Baidu, China Telecom, China Unicom, China Mobile, Huawei and Qualcomm in July 2019 to forge travel robots based on 5G+AI technology which can provide clients with full life circle service and to build GWM GreatWall Totally Online intelligence ecosystem and travel robots era.

South African Regional Marketing Center - Covering Africa