GWM Sponsors one-mile beach running in South Africa
Recently, GWM, as the exclusive sponsor of this event in the automotive category, joined forces with Red Bull and held the toughest one-mile beach running of the world in New Beach, South Africa, which offered a passionate "sporting journey" to the country in the winter.
Recently, GWM, as the exclusive sponsor of this event in the automotive category, joined forces with Red Bull and held the toughest one-mile beach running of the world in New Beach, South Africa, which offered a passionate "sporting journey" to the country in the winter. GWM has always been committed to diving deep into the local culture, understanding the psychology of users, and gaining numerous followers with the strength of sports IP and circle culture, and continuous improvement of brand potential and influence by focusing on elements such as sports, health and vitality.
In the vibrant land of South Africa, the "speed & passion" spirit is undoubtedly loved by the locals. As a challenging and iconic global event, the event attracted 600 participants. They crossed sandy tracks and huge sandcastles, expending at least twice the energy of normal roads. The event showcased the "rising star" HAVAL H6GT and the "shining star" POER, which triggered a wave of buzz. With their outstanding exterior design and technological strength, the two models instantly attracted the attention of many runners and auto enthusiasts.
From January to June 2022, HAVAL H6 won the first place in local compact SUV sales. HAVAL H6GT made its first appearance in South Africa thanks to this event. As a new-generation trendy SUV, HAVAL H6GT is completely in line with the tone of this beach running. In addition to its sporty and fashionable appearance and low-key but exquisite interior, the intelligent driving and strong power of HAVAL H6GT is a kind of subtle hidden strength. HAVAL H6GT advocates exuberant spirit and hardcore strength and looks forward to exploring the world together with users.
POER was once a finalist for the Best Model of the Year in South Africa. As the preference of South African consumers, the POER, with its tough appearance and strong power, brought in this special event experience together with users. It represents clearly what a playful, useful and companionable automobile could be. It breaks the stereotype that practicality and fashion cannot coexist, becoming a shining star in the South African market by virtue of its tremendous practicality and fashionable features. In this sponsorship event, the valiant runners and the tough POER complement each other nicely, creating a beautiful scenery for this beach running.
GWM always insists on product strength as the core, user-centered approach as the guide, and comprehensive and attentive after-sales service as the principle and is committed to building a brand image of youthful, fashionable, and powerful. In this joint event with Red Bull, GWM enhanced brand awareness and reach through the official website of the race, social media, brand sponsorship materials, vehicle display and other touch points. The runners enjoyed the fun of sports on the track, while HAVAL H6GT and POER accompanied them throughout the race, conveying the values of co-creation, win-win and mutual growth with users.
HAVAL H6GT made its debut in South Africa, while H6HEV is coming soon, followed by ORA and TANK in the near future. GWM will continuously be deep rooted in South Africa, introduce more intelligent and advanced models to the local market, enrich GWM's product line in South Africa, and continue to increase its market share. At the same time, GWM will also continue to take the South African market as the core and actively expand the surrounding markets to enhance the brand reputation and help contribute to the brand premiumization of GWM globally.