GWM Launches Three New Models in Guatemala

GWM News 2022-11-25

Recently, GWM officially launched the GWM brand in Guatemala and announced its entry into the market. GWM's global models, such as the 3rd Gen HAVAL H6, HAVAL JOLION and GWM POER, were first launched in Guatemala.

Recently, GWM officially launched the GWM brand in Guatemala and announced its entry into the market. GWM's global models, such as the 3rd Gen HAVAL H6, HAVAL JOLION and GWM POER, were first launched in Guatemala. In the following two months, new energy vehicles such as HAVAL H6 HEV and vehicles with best performance such as HAVAL H6 GT will also be available in Guatemala. The launch of GWM in Guatemala will further accelerate the development of GWM in the Latin American market.

The 3rd Gen HAVAL H6, HAVAL JOLION and GWM POER in Guatemala attracted the attention of numerous media and users. With a simple and sleek design and outstanding power, GWM POER is a pickup suitable for all road conditions. The 3rd Gen HAVAL H6 and HAVAL JOLION based on the L.E.M.O.N. platform are equipped with L2+ intelligent assisted driving technology, diversified technological intelligent configurations and fashionable and cool design, bringing new choices to users.

Guatemala City, the capital of Guatemala, is one of the largest cities in Central America. GWM cooperates with the local dealer group IVESA MOTORS S.A. with 58 years of automobile operation experience to jointly develop the local automobile market. IVESA MOTORS S.A. has high-quality sales services and diversified products, and GWM's global models perform well in intelligence, safety, manoeuvre and comfort. The two sides will work together to introduce cutting-edge automotive technologies, products and concepts to the Guatemala market according to market characteristics and customer needs to meet the personalized needs of consumers.

Latin America is one of the important overseas markets of GWM. At present, GWM has business coverage in 23 countries and regions in the Latin American market, with cars exported to more than 170 countries and regions around the world. In addition, it has more than 700 overseas sales dealerships and cumulative overseas sales of over 1 million units. In the future, GWM will continue to accelerate the promotion of new-energy vehicle strategy while focusing on users' mobility needs. It will continuously optimize the structure of intelligent leading and high-value products and export more green and intelligent high-value products.

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