On May 3, 2026, Great Wall Motor Co., Ltd. released its sales figures for April 2026.

In April 2026, GWM sold 106,312 vehicles globally, up 6.25% year-on-year. Overseas sales reached 50,475 units, marking a strong 56.93% year-on-year increase and maintaining rapid momentum. New energy vehicles recorded sales of 26,898 units. From January to April 2026, GWM sold a total of 375,416 vehicles, up 5.20% year-on-year, sustaining steady growth.

GWM regards the spirit of commitment as the practical expression of its “Guiyuan”（Back to the Essence） value philosophy. By treating users and the industry with sincerity, the company continues to enhance both product and brand value, build a stronger product portfolio and expand its market influence, further strengthening its core advantages in technology, off-road capability, and globalization. Rather than pursuing scale alone, GWM remains focused on achieving high-quality market share growth.

Auto China 2026: A Dual Breakthrough in Product and Brand Culture

On April 24, Auto China 2026 officially opened, with GWM presenting under the theme of “Commitment & Integrity”. GWM’s lineup covered six major product series：GWM HAVAL, GWM WEY, GWM TANK, GWM ORA, GWM POER, and GWM SOUO, spanning family SUVs, premium off-road vehicles, urban mobility, and long-distance motorcycle touring, addressing the core demands of today’s mainstream global markets. The debut of the GWM ONE S Platform, GWM Hi4 technology, and the brand’s new high-performance powertrain architecture attracted significant attention. Backed by a powerful product portfolio and hard-core technology, the GWM booth became one of the highlights of the show.

For GWM, the spirit of commitment is essential to accelerating high-quality development. Guided by its “Guiyuan” （Back to the Essence） philosophy rooted in pragmatism and truth-seeking, the company approaches users and the industry with sincerity while building stronger product competitiveness, technological capability, and global brand influence. During the press conference, GWM CEO Mu Feng shared the company’s understanding of “Back to the Essence” and explained how this philosophy has shaped GWM’s own unique path of development.

Immersive Experiences: GWM Wins Global Media Recognition 0through Real Strength

In recent years, GWM has continued accelerating its global expansion, steadily increasing its international influence. The GWM booth attracted large numbers of overseas visitors and investors, making Auto China an important platform for dialogue between GWM and global users. The company invited 1,500 media representatives and dealer partners from around the world to attend the event, further demonstrating its growing global presence. Some overseas media noted that “Chinese automakers are redefining the pace of the industry through faster R&D cycles, bolder innovation concepts, and deeply integrated supply chains.”

In addition, GWM hosted a Technology Day event at its headquarters, opening its Global Safety & Testing Center to hundreds of international journalists and overseas dealer partners for in-depth exchanges with engineers. During the event, GWM technical experts delivered comprehensive presentations on full-scenario intelligent driving assistance, next-generation smart cockpit technologies, and the Hi4 powertrain family. Guests were also introduced to the company’s Forest Ecosystem enterprises, as well as key facilities including safety laboratories, EMC testing facilities, and environmental wind tunnels.

At its technology center and proving ground, GWM also organized an unprecedented global test-drive program, inviting leading overseas automotive media and core dealer partners to experience a full lineup covering hybrid, pure electric, and internal combustion vehicles. Through transparent and hands-on demonstrations, GWM enabled international media and dealers to directly experience the company’s complete product strength and its commitment to giving consumers the freedom to choose.

GWM’s globalization strategy is evolving from product exports toward full ecosystem collaboration, integrating technology standards, supply chains, and brand value to fulfill its commitments to users, the industry, and local communities alike. While much of the industry remains focused on sales growth alone, GWM has already established integrity and deep localization as core pillars of its global competitiveness, tying its long-term development closely to the needs of global users.