GWM is Accelerating Institutional Reform, Jack Wey Said at the China Auto Blue-Book Forum (CABF)
As a leading figure in auto trades of China, Jack Wey, Chairman of GWM, was invited to attend the Forum. In addition, he participated in the discussion on the topic of "Building New Vehicles by Embracing Real Change in the Future”, which received extensive attention.
On August 11, the CABF 2020 was held in Wuhan with the theme of “Winter Sprout”. As a leading figure in auto trades of China, Jack Wey, Chairman of GWM, was invited to attend the Forum. In addition, he participated in the discussion on the topic of "Building New Vehicles by Embracing Real Change in the Future”, which received extensive attention.
Discussion on the topic of "Building New Vehicles by Embracing Real Change in the Future”
Jack Wey said at the forum: “For GWM, technological changes such as cell and interconnection are not the ultimate challenges. Reforms in institution, mechanism and culture are the greatest challenges.”
Jack Wey, Chairman of GWM
For auto enterprises, changes in management mechanism are the greatest challenges
When will “new” cars replace “old” cars in the context of the “new four modernizations” reform?
Jack Wey talked about the time cycle of replacing traditional vehicles with intelligent and electric vehicles. According to Jack Wey, intelligence and electrification would be the trend, and brand new intelligent and electric vehicles would quickly move in this direction. However, it would take some time before intelligent and electric vehicles replace traditional vehicles, not as fast as smartphones do. Some categories in the auto industry will be more suitable for intelligence and electrification.
“But the future trend of the auto industry is irreversible, and we need to take action quickly. In the last two or three years, we have been changing quickly.” According to Jack Wey, during the transformation of traditional auto enterprises, technological changes such as cell and interconnection are not the ultimate challenges. Reforms in terms of institution, mechanism and culture are the greatest challenges.
In the past two years, GWM has taken frequent actions in the reforms of organization and marketing. In terms of organizational innovation, Jack Wey said that intelligent organizations are very different from traditional organizations. GWM is making great efforts to promote corporation operation, and the two teams engaged in intelligent network and autopilot has been redivided to achieve the integration of dual intelligence.
Meanwhile, GWM has been optimizing and adjusting organization in line with the principle of “two getting through” and “one integration”. On one hand, GWM will get through brand, enterprise, and research and development. On the other hand, it will get through combat units. Through process and digital transformation, the management of brand company can be strengthened. “We will manage every vehicle and every brand as a startup company and an integrated team. We will build 30 to 40 ‘startup’ teams which are market-oriented and user-oriented,” said Jack Wey.
Traditional auto enterprises and new players are on the same track
When talking about the competition between “new players” and “traditional players”, Jack Wey said that “new players” cannot always be new. New players will change, and traditional auto enterprises will also change. Eventually, traditional auto enterprises and new players will be on the same track.
In fact, GWM has been working on autopilot since 2009. “However, it hasn’t led to as much innovation as the Internet thinking. GWM also needs to learn from new players, “said Jack Wey.
China Auto Blue-Book Forum 2020
In the end, Jack Wey said, Chinese cars will definitely go global and take the path of “internal and external circulation”. “In the future, Chinese cars will follow the same path of double circulation as mobile phones and home appliances. GWM will continue to promote globalization, so as to achieve the globalization development goal of double circulation by virtue of China’s huge market, “he said.