Summary:

GWM Haomo Intelligent Mobility attended the APSARA Conference for the first time.

Haomo Intelligent Mobility forms the double-product-line strategy for the passenger cars and low-speed terminal logistics market.

Integrating with the Internet industry and main engine plants, Haomo Intelligent Mobility has rapidly implemented its R&D achievements and commercially manufactured vehicles in mass production.

Orders of the unmanned logistics vehicles researched and developed independently of Haomo Intelligent Mobility have been begun to deliver.

On September 17, Haomo Intelligent Mobility of GWM attended the 2020 APSARA Conference officially, and showed the outside world its current business layout and progress achieved. The rapid development of Haomo Intelligent Mobility, as the company of GWM focusing on research and development in the automatic driving field, indicates that GWM has made a quick breakthrough in the commercial application of automatic driving.

Zhang Kai, the President of Haomo Intelligent Mobility

Currently, Haomo Intelligent Mobility covers businesses of the automatic driving system for private cars and automatic driving solutions for logistics vehicles purchased by enterprises, and has formed the double-product-line strategy for the passenger cars and low-speed terminal logistics market. In realizing the automatic driving, it chooses to advance gradually and prudently. In less than a year after its establishment, moreover, it has secured orders rapidly and delivered them on time, and realized the commercial application, by virtue of the integration of the Internet and automobile industries, deep accumulation of automobile technologies and implementing scenarios covering the client and industry sides.

Automatic Driving Applied, and Double-product-line Strategy for Client and Industry Sides Formed

Founded in November 2019, Haomo Intelligent Mobility is a startup established less than a year ago.  It was formerly the Intelligent Driving Foresight Division of the GWM Technology Center, and thus has deeply accumulated the automobile technologies.

Members in the core team of Haomo Intelligent Mobility are composed of researchers from GWM and members from professional automatic driving teams in the Internet field. Therefore, it integrates the advantages of the above personnel, can utilize resources of GWM main engine plants, and also accumulates mass real data related to automatic driving.

Haomo Intelligent Mobility covers businesses of the automatic driving system for private cars and automatic driving solutions for logistics vehicles purchased by enterprises, and has formed the double-product-line strategy for the passenger cars and low-speed terminal logistics market.

According to Haomo Intelligent Mobility, the market space is huge for all scenarios and fields related to automatic driving. In the automatic driving market of passenger cars, it is estimated that the market penetration rate of L2+L3 (partial and conditional automatic driving) solutions will reach up to 30% by 2025. And the cumulative market size of the scenario will exceed RMB 100 billion.

In the next 3-5 years, the advanced intelligent driving will be applied to a wider range of scenarios, not limited to private cars and shared travel, and will be additionally applied in the logistics industry and other special vehicle industries.

Based on the different characteristics and requirements of 2C (client) and 2B (industry), Haomo Intelligent Mobility has made different layouts. Autonomous driving is usually understood by consumers as a car equipped with an autonomous driving system that can safely and easily get you to your destination in the future without a driver. In fact, the landing of autonomous driving involves many application scenarios. In addition to private cars, there are also special vehicles such as taxis and unmanned buses in the travel field, logistics delivery, mining area transport vehicles or street sweepers. The solutions developed by autonomous driving companies can be applied to each of these areas accordingly.

Step by step, Haomo Intelligent Mobility efficiently promoting commercial application of autonomous driving

At present, there are two different routes for the large-scale implementation of the intelligent driving system for passenger cars -- "Reaching the destination at a time" pursued by Internet enterprises and "step by step" advocated by the automobile industry.  As for Haomo Intelligent Mobility, relying on the main engine production advantages of Great Wall Motors, the research and development results of each level and improvement of each stage in Autonomous driving can be quickly deployed to the vehicles for commercial mass production. "Step by step" can give full play to the advantages of integrated software and hardware research and development, which is helpful to improve the intelligence and sales of automobile products. Gradually making automobile products "smarter" can also make users more assured and gradually accept the new thing of autonomous driving, while it also can help brands to rapidly expand their market scale.

As for the classified improvement of Autonomous driving, the forecast made by Haomo Intelligent Mobility of the landing time of the whole industry is as follows: by 2020, autonomous driving will realize simple and full coverage, covering large scenes of highways and expressways first. By 2021, deepen products will cover different scenarios, enrich other scenarios, and also deepen parking scenarios. By 2022, through the scene connection, the realization of automatic crossing crossroads and automatic passing toll stations and so on will be achieved. The measure of this "scale" is that the market volume has to exceed one million levels.

For passenger car autonomous driving, the business model of Haomo Intelligent Mobility is to create high safety and diverse products and accelerate the popularization of middle and high level autonomous driving. The superior resources of Great Wall Motors should be utilized to create industrial synergies and improve the assembly rate of autonomous driving system.

In terms of logistics vehicle platform, the business model of Haomo Intelligent Mobility is to provide products with high safety and intelligence, reduce the entry threshold of high-level autonomous driving industry, and accelerate the development process of high-level autonomous driving industry. Through vehicle planning design and cost advantages, the company aims to create unmanned logistics vehicle products with reliable performance and mass production. Facing customers with different demands, the company can freely customize the combination of drive-by-wire chassis, sensors, domain controllers and driverless algorithms to meet diversified market demands.

At present, Haomo Intelligent Mobility has begun to deliver orders for the unmanned logistics vehicles researched and developed independently by itself. While successfully realizing funding support for artificial intelligence research and development, it gradually establishes large-scale data collection, storage, training and verification through large-scale operation, realizes the closed loop of data value, and forms a two-way flywheel for artificial intelligence research and development.