HAVAL's Success in the Ukrainian National Automotive Award of the Year “Auto Leader 2021”: HAVAL H2 Won in the Category "Leader of Price and Quality"
A significant event for the HAVAL brand in Ukraine was the success in the national automobile award of the year from AUTO.RIA "Auto Leader 2021", namely the victory of HAVAL H2 in the category "Leader of Price and Quality".
December brought good news for the fans of the HAVAL car brand. A significant event for the HAVAL brand in Ukraine was the success in the national automobile award of the year from AUTO.RIA "Auto Leader 2021", namely the victory of HAVAL H2 in the category "Leader of Price and Quality". The victory in this category is not accidental, because HAVAL H2 fully meets the criteria of a leader, possessing both good equipment and an affordable price.
"Auto Leader" is the national automobile award of the year from AUTO.RIA, which determines the best new cars on the Ukrainian market. The prize is awarded based on the results of an open all-Ukrainian vote in various nominations, such as "Cars for Everyday Life", "Cars for Business People", "Executive Cars", Subcompact SUVs, Compact SUVs, Midsize SUVs, Large SUVs, Cars for Small Business, Sports cars. To determine the winning cars by individual parameters or characteristics, additional nominations have been created among all auto participants: "Leader of Price and Quality", "Leader of Technology and Innovation", "Leader of Exterior Design", "Leader of Interior Design". The winners of additional nominations are determined by the expert jury of the award.
“We are proud of the achievement of HAVAL H2 because this award is the result of our team efforts to create the right image of the model. - comments Boris Tkalenko, director of the distributor “New Energy of Ukraine”. After all, buyers choose H2 not because of its extraordinary design and not because of the latest technology. The main advantage of the model is balance. The HAVAL H2 New is an excellent solution for all those who value the "golden mean" and prefer a good price/quality ratio. "
The success of HAVAL H2 if based on its high quality and right market positioning. When designing HAVAL models, the GWM follows the corporate principle of "Improve little by little every day", implementing the most modern technologies and innovations in new models. Compared to its predecessor, the HAVAL H2 New demonstrates a higher level in terms of design aesthetics, technology and safety, while the price of the new product always remains attractive, thanks also to special offers. At the beginning of 2020 the distributor launched an all-Ukrainian image advertising campaign "Your Formula of Comfort", which presented the HAVAL H2 New as an example of an optimal solution and a reasonable car choice.
Through the two-dimensional illustration of the "formula of comfort" on advertising posters, the HAVAL H2 New actually embodies comfort in 4 manifestations: in comfort technologies (intelligence), in interior comfort (convenience), in price comfort (affordability) and in the comfort of making a decision to buy a car. (optimality). By integrating different “dimensions” of comfort, the HAVAL H2 is a model of affordable mobility, which means getting enough equipment at a reasonable price.
In addition to the victorious triumph of HAVAL H2, the increased sales of HAVAL vehicles in November also add optimism to the brand's strategic vision. According to the company "New Energy of Ukraine" - the official distributor of HAVAL and GWM cars in Ukraine, according to AUTO-Consulting, in November there was a 31% increase in sales of HAVAL cars compared to the previous month. According to the results of 11 months of 2020, almost 73% more HAVAL cars were sold in Ukraine than a year earlier, which is a confirmation of the progressive development of the brand in Ukraine. At the same time, the winning model HAVAL H2 showed the greatest growth in the brand's product line. For 11 months of 2020, HAVAL H2 sales increased 2.5 times compared to the same period last year.
The rapid growth in demand for HAVAL H2 once again confirms the fact that the HAVAL brand is moving in the right direction, offering customers an interesting product at an affordable price, which is not inferior in quality to the world's leading brands.