For Chile, known as the Remotest Country of the World, the year of 2020 is bound to be unusual. Due to the increasingly severe epidemic, the Chilean government has introduced policies for the sake of the lives and health of its citizens. While supporting the national policies, Derco, a distributor of GWM in Chile, has made closer cooperation with Great Wall Motors in organizing various activities, making Great Wall brand increasingly popular among end users.

Online care makes the brand popular

In order to provide users with better services and show care for them, Great Wall Motors and Derco worked together to optimize the online promotion system in accordance with local policies and regulations. A national online direct push architecture was established during the epidemic. Themed on family and daily life pictures, different information was pushed to car owners, potential customers and prospective customers, including information on the epidemic, tips for fighting the epidemic and car care. The promotion theme of “Tenerlo todos es Tenerlos a Ustedes” (that is, have it all) was proposed, calling on all car owners to isolate themselves at home, and the brand concept of Great Wall Chile was also publicized. GWM’s care for customers at this special moment reflects its strong sense of social responsibility and meticulous brand personality.

Online marketing satisfies rigid demand

The government advocates the lifestyle of keeping social distance and going out less. However, for those with rigid demand, they are in urgent need of a personal car to ensure traffic safety. During the epidemic, distributors of GWM in Chile took the lead in launching online marketing mode, and established online distribution channels  in line with local technical requirements and cultural patterns. They became one of the first distributors to sell vehicles online in Chile and even in South America. Through this platform, consumers are able to independently and freely inquire the price of the product and handle businesses such as user warranty and auto finance. It even promoted the local automobile consumption concept from the conventional offline to the combination of offline and online. Coupled with professional online promotion channels and Great Wall brand, it ensured the smooth operation at the terminal and satisfied the purchase demand of some customers with rigid demand.

Cloud get-together meets customers’ social needs in a positive way

During the epidemic, All New HAVAL H6 3-million Global Ceremony was held, coinciding with the first anniversary of the launch of All New HAVAL H6 in Chile. In the event, Derco introduced the history of the brand through a brand video.

However, because of the epidemic, online cloud events have become the main means of communication. During the epidemic, in order to increase customer stickiness and enhance brand awareness, dealers of GWM in Chile collected owners’ experiences online. Taking the May Day as an opportunity, a sharing event with the theme of owners’ life, owners’ entrepreneurship and owners’ family was organized. The event attracted  the wide attention of car owners throughout Chile with contributions soared. According to the data monitored by the online platform, this type of tweets has received much more attention and responses from owners than other tweets. The brand was at its peak of vitality, which successfully transferred the tense social mind under the pressure of the epidemic and alleviated the social pressure.