Globalization Strategy Facilitated GWM to Enter the Secondary Growth Cycle
Great Wall Motor Company Limited released its Final Result Announcement 2019. During the year full of challenge, GWM still had made a stable performance and had achieved a total revenue of 96.211 billion yuan. What's more, it had made an excellent performance in its overseas market, with its overseas revenue reaching 5.522 billion yuan, a YOY increase of 66.61%.
● In 2019, the total revenue of GWM was 96.211 billion yuan, with strong performance in the second half of the year.
● The overseas revenue was 5.522 billion yuan, a YOY increase of 66.61%, with remarkable performance in Russia, South Africa and other markets.
● Models with a price of more than 100,000 yuan accounted for more than 65%, and new energy and fuel-efficient models accounted for 68.3%.
● GWM increased its R&D investment and made effort to enhance its core competitiveness, so as to further deepen the reform of “new four modernizations”
On March 31, Great Wall Motor Company Limited (hereinafter referred to as “GWM”, stock code: SH 601633, HK 2333) released its Final Result Announcement 2019. In 2019, a year full of challenge, GWM still had made a stable performance. As of December 31, 2019, GWM had achieved a total revenue of 96.211 billion yuan, a total profit of 5.101 billion yuan, a net profit of 4.531 billion yuan, and a net profit of 4.497 billion yuan attributable to shareholders of the parent company.
In 2019, GWM comprehensively upgraded its globalization strategy. It had made an excellent performance in its overseas market, with its overseas revenue reaching 5.522 billion yuan, a YOY increase of 66.61%. Under the background of the in-depth reform of the "new four modernizations" of automobiles, GWM is committed to precise and excessive R&D, transformation and innovation, which paved the way for its stronger presence as a global automobile brand.
HAVAL Technology Center of GWM
Both revenue and net profit rose in the second half of the year of 2019
In 2019, in the face of the transformation of the auto industry and the declined domestic auto market, GWM continued to maintain stable operation with product structure optimization and brand building. In 2019, its total revenue was 96.211 billion yuan and the net profit was 4.531 billion yuan. Meanwhile, starting from the second quarter of 2019, its net profit continued to grow substantially. The net profit of the third quarter increased by 84.73% from the previous quarter, and the net profit of the fourth quarter increased by 12.79% from the previous quarter. In the second half of the year, both revenue and net profit were increased. Specifically, the total revenue increased by 8.47% YOY and 32.52% from the previous half, and the net profit increased by 94.61% YOY and 92.11% from the previous half.
The four brands lead the market segment
In 2019, GWM delivered 1.06 million new vehicles globally, a YOY increase of 1.43% in spite of the downward trend of the auto market. GWM has achieved the sales volume of more than one million units for the fourth consecutive year.
The four brands, namely HAVAL, WEY, ORA and Great Wall Pickup, further consolidated their market position. HAVAL brand had hold the sales champion title in the SUV market in China for 10 consecutive years, with a global total sale of nearly 6 million units. The global accumulative sales volume of the ideal Chinese car HAVAL H6 exceeded 3 million units, setting a record for the sales volume of a single model of a Chinese brand. HAVAL F7, the flagship model of HAVAL F Series, had sold more than 10,000 units per month for 13 months.
HAVAL H6 3-million-unit Souvenir Version
In 2019, WEY brand launched the fuel vehicle VV7GT, as well as plug-in hybrid models VV7 PHEV and VV7GT PHEV, forming a strong family lineup with VV5 and VV6. Its annual sales volume exceeded 100,000 units in 2019, and the cumulative sales volume since its establishment exceeded 320,000 units. WEY brand became the first Chinese luxury SUV brand to sell more than 300,000 units.
The new energy family lineup of WEY brand
In 2019, ORA brand’s cumulative sales rose by 184.85% YOY, creating the highest sales growth rate in the A00 segment.
ORA R1 Goddess Version
Great Wall Pickup brand had hold the first place in domestic and export sales for 22 consecutive years, with more than 1.6 million units worldwide and a domestic market share of more than 35%. In the past year, Great Wall Pickup launched a new brand, Great Wall “P”. In the three months since its launch, Great Wall “P” sold 18,200 units in total, becoming the sales champion of 100,000-yuan high-end pickup segment.
GWM P series Passenger Pickup
Focus on users and enhance brand value
In the past year, models of GWM kept improving in intelligence, cleanliness, quality and value. Models with a price of more than 100,000 yuan accounted for more than 65%, and new energy and fuel-efficient models accounted for 68.3%, becoming the major development momentum of GWM.
Meanwhile, starting from user demand and user experience, GWM created a better experience for users in both the product service and the after-sales service . In September 2019, China Association for Quality released the evaluation results of 2019 CACSI. HAVAL brand and its models (HAVAL H6, HAVAL H7, HAVAL M6) got the highest score in the industry, and won the first place in several awards of “sales service satisfaction”, “100,000-150,000-yuan Grade A SUV”, “high-profile new vehicles”, and “Grade A SUV below 70,000-yuan”. Meanwhile, WEY brand won the first place in the annual “after-sales service satisfaction”, and WEY VV6 won the first place in the "2019 high-profile new vehicles (100,000-150,000-yuan SUV)”.
GWM conducted precise and excessive R&D of new technologies, with fruitful results
Under the background of the "new four modernizations" transformation of automobiles, GWM continued to increase its investment in R&D to cope with the in-depth changes in the industry. In 2019, GWM invested 2.716 billion yuan in R&D (expenditure), a YOY increase of 55.8%. The expenditure was accurately and efficiently invested in the R&D of clean technology, intelligent networking and autopilot technology, as well as global R&D layout.
The GW4C20B 2.0T gasoline engine won the China Best Ten Engine of 2019. HYCET released the new generation of powertrain system including the new generation of 4N20 environmental friendly 2.0T engine, the world’s first officially released 9DCT transmission, and 6001 series electric drive, comprehensively optimizing many indicators such as fuel consumption, emission and power.
Powertrain system including 4N20 engine and 9DCT transmission
In the field of new energy, GWM carried out the development of EV, HEV and PHEV models and the planning of FCV. WEY brand launched two plug-in hybrid models, VV7 PHEV and VV7GT PHEV, in the year, further improving the new energy product layout of GWM.
WEY VV7 PHEV
In the field of intelligent network, GWM is building an open platform for technological innovation. With an innovative and open perspective, GWM strengthens external cooperation, jointly promotes the R&D of key technologies such as 5G, the Internet of Things, autopilot and V2X, and accelerates the industrialization of common technologies. In 2019, in cooperation with eight strategic partners, including Huawei, Qualcomm and Baidu, GWM built the mobility robot based on 5G and AI technologies, built GTO intelligent ecology, and created a new era of mobility robot.
Intelligent Cockpit of GWM
The overseas revenue rose by 66.61% YOY, demonstrating the effectiveness of the globalization strategy
In 2019, GWM comprehensively upgraded its globalization strategy. GWM made excellent performance in the global market, with 65,400 vehicles sold in overseas markets, a YOY increase of 44.93%. Among them, pickup models exported 17,500 units, a YOY increase of 34.66%, and SUV models exported 43,800 units, a YOY increase of 57.62%.
The rise in new car exports contributed to the improvement in overseas performance. In 2019, its overseas revenue was 5.522 billion yuan, a YOY growth of 66.61%. Its revenue in Russia, South Africa and Saudi Arabia reached 1.434 billion yuan, 1.082 billion yuan and 720 million yuan, up 260.24%, 46.0% and 752.80% YOY, respectively.
Moscow FK Store, an overseas franchise store of GWM
In June 2019, the Tula Factory in Russia wholly owned by GWM was officially built and put into production, and HAVAL F7, the first global car, was launched and achieved great success. At present, GWM has sold more than 120,000 vehicles in the Russian market. It is the acceleration of global R&D, production layout construction and distribution of sales channels that jointly promote the rapid growth of GWM’s sales in overseas markets.
Top view of GWM 's Tula Factory in Russia
HAVAL F7, the first model produced at GWM's Tula Factory in Russia
The automatic production line of the factory
In 2020, under the severe challenge of COVID-19 in the world, GWM will actively respond to it, and further deepen the R&D of core technologies of vehicle and parts, as well as high and new technologies with an innovative and open mind, so as to deepen the reform of “new four modernizations” of automobiles. GWMs will focus on users and maintain its leading position in the domestic market. At the same time, GWM will accelerate the pace of "going global" and provide high-quality, high-standard, intelligent and young products for the global market. GWM will improve its presence as a global automobile brand with its efforts in innovative marketing, brand vitality and global brand value.