On March 11, 2014, GWM announced a sales target of 890,000 units in 2014, up to some 18 percent from the total sales of 754,000 units in 2013, higher than an annual growth rate of 8 percent to 10 percent in 2014 anticipated by the China Association of Automobile Manufacturers (CAAM).
According to data recently released by CAAM at an information meeting, China registered sales of 1.5964 million units in February, up to 17.84 percent year on year, edging down month on month on the Spring Festival holiday. GWM sold 50,100 units in February, ranking 8th in the industry and registering a year-on-year growth rate above the industrial level. Great Wall SUVs had strong market performance, with H6 and M4 moving into the top 10 in the both segments.

After the announcement of the sales target, some experts thought GWM's fixing the sales target in 2014 as 890,000 units accords with its steady, realistic and pragmatic style while ensuring moderate growth after its sales increased by 129,000 units from 625,000 units in 2012 to 754,000 units in 2013.

Table 1 Sales Rankings of Top 10 Manufacturers by Model in February 2014 Unit: 0,000