Reporters were thrilled to see a brand new Great Wall Motor at the 13th Shanghai International Auto Show. In the 1600 m2 show room, Great Wall Motor offered sedans, SUVs, Pickup-MPVs three primary layout stations with various models interspersed elegantly, stealing the show from its stage mate Toyota. The whole array presented production vehicles, show vehicles, special vehicle models, hi-tech engines and "12+3" products layout. Three high-end mysterious models finally made the much anticipated grand entry.

It has caught industry's attention that, in the mid of the global financial crisis, Great Wall Motor has won overseas distributors' full confidence through its R&D vigor and development potential. Great Wall Motor's overseas distributors from over 90 countries were invited to attend this special occasion in discussing sales and marketing strategies, which created a bright scenery for this auto show.

A firm believer of premium quality automaking; A strategist of "Tri-Categories" development

Great Wall Motor wanted to establish a concept of "Tri-Categories under One Umbrella" through this auto show. Each category has its own name and interpretation of the brand. It was reported that, under the Great Wall sedan category, identified by model, the product series included Gwperi, FLORID, COOLBEAR, as well as "CH031" and "CHC011" which had not yet been officially named. The SUV category was named after "HOVER," with "HOVER M" and "HOVER H" two vehicle series. Currently, there are over ten products under the "HOVER family." This show featured M1, M3, H5, and H7. The pickup MPV category was named "WINGLE," referred to as the "A" series from now on while keeping the existing "DEER," "SAILOR" and "COWRY" product names.

Ms. Fengying Wang, the President of Great Wall Motor Company Limited, pointed out that the whole concept of product categorization was revolved around emphasizing market positioning in each major category and enabling customers to identify products. In addition, Great Wall Motor must continue to reinforce its championship in SUV and pickup markets while focusing on its competitive advantage in manufacturing sedans. Integrating all three categories provides powerful support to the branding of Great Wall Motor.

The three high-end models and high-tech engines at the first show demonstrated company's rapid emerging R&D potential

The three new show models revealed by the Great Wall Motor at the Shanghai auto show were highly refreshing. Without knowing the brand, one could hardly believe that these fashionable and edgy high-end models were coming from an independent automaker.

The whole new "GWKULLA" symbolizes the latest direction for new energy autos. This electric powered light model with four doors and four seats utilizes lithium-ion power battery and a permanent magnetic synchronous D. C. motor. The energy consumption is merely 10 degrees per 100 Km. It can be driven continuously for 160 Km. Maximum speed is 130 Km/h. An absolute value for mass production. The novel and unique three-box sedan under the series number "CHC011" is the trump of all the Great Wall sedans. This sedan is the "Level C" vehicle that the company is planning to introduce to the market next. It is equipped with one 3.0L V6 engine and one 6-speed automatic transmission. With high-end devices such as the omni-directional vehicle visual display system and ACC, this beauty is capable of competing with 300,000 RMB imported brands in the market.

Having been struggling through the mid-lower end SUV market, Great Wall Motor's luxurious SUV model at this show was a phenomenal revolution. It was titled "HOVER H7." With her exclusive and exquisite stenciled side door design, from the very first sight, the beauty was an affair to remember. Equipped with a 6-speed automatic transmission and all-time four-wheel drive technology, the maximum speed can reach up to 225 Km. A Great Wall Motor R&D engineer stated that, "High-end models are not specialties only to the multinational corporations nor joint-venture brands. We want to show our absolute capability in R&D through introducing these three show vehicles."

In terms of engines, the Great Wall Motor displayed three most technologically advanced engines in the market. The gasoline engine employs a two-stage supercharge technology, double VVT technology, and the aluminum light weight design. The four-cylinder diesel engine utilizes advanced technologies such as VGT supercharge, high-pressure common-rail direct injection and balance shaft. The three-cylinder diesel engine achieves power efficiency under either high or low speed through the use of the two-stage supercharge technology.

A Smooth Drive into the Future" theme depicts a magnificent blueprint for China's independent brand

The theme, "A Smooth Drive into the Future with Great Wall Motor," that was displayed boldly in the center stage depicted the main idea for entering the show. According to the designer of this exhibit, "the pursuit of premium quality" stood for Great Wall Motor's automaking philosophy which was consistent with that of the world. "A smooth drive into the future" signified Great Wall Motor's quintessential steadfast operational tradition. It also implied that the stability of the Great Wall Motor brand could bypass the severe scrutiny of time in terms of quality.

According to the "Tri-Categories" development planning, Great Wall Motor has been pushing this year's new models into the market in a systematic manner. Of these new models, there are nine with emission quantity under 1.6 L. New models are introduced to the market almost on a month to month basis. The "FLORID" model equipped with a 1.5L aluminum VVT engine has been fully released, with demands greatly exceeding supplies. In mid March, the eccentric "COOLBEAR" model, whose sales had gone through the roof, received enormous public attention due to its spokesman, famous comedian – Xiao Shenyang. By the mid of this month, the 2.0L "HOVER H3" has made an official entrance to the market. In May, "HOVER M1" and "COWRY '09" will launch the market successively. 2009 is the year that Great Wall Motor will expand in full force in the sedan and mini-SUV lines.

Great Wall Motor's sales of the first season this year totaled to over 40,000 vehicles, an increase of 26% comparing to previous years. Of all sales, the sales of sedan were over 13,000 units, a 20-times increase comparing to previous years. In a market where international sales have gone pessimistic, based on its reliable word of mouth reputation, Great Wall Motor's sales have boosted dramatically from January to March domestically, an increase of 36%. This is a powerful piece of evidence that Great Wall Motor possesses the potential to "drive smoothly into the future."