Great Wall Motors hit "Brand Finance Auto 100" list again
The British brand valuation consultancy Brand Finance Plc has recently released the "2015 Brand Finance Auto 100" list based on brand value and content. Great Wall Motors made the list again, with its brand value up 15 percent. Comparing to last year, it moved up 7 places to 33rd, and the brand rating rose from A+ to AA.
The British brand valuation consultancy Brand Finance Plc has recently released the "2015 Brand Finance Auto 100" list based on brand value and content. Great Wall Motors made the list again, with its brand value up 15 percent. Comparing to last year, it moved up 7 places to 33rd, and the brand rating rose from A+ to AA.
Brand Finance worked out this list of the top 100 auto brands this year based on the value of auto brands (including commercial vehicle, motorcycle and parts brands). With a brand value of 35.017 billion US dollars, Toyota remains the most valuable brand. Brand rating is also an important part of the evaluation, like Ferrari, rated AAA+, was the best among all auto brands. The brand value of Great Wall Motors, which made the list again, increased from 2.392 billion US dollars in 2014 to 2.740 billion US dollars this year, up 15 percent. It was ranked 33rd, moving up 7 places from last year. And its brand rating rose from A+ to AA, which was the highest among the Chinese brands listed.
As the competition of both Chinese domestic and overseas markets are becoming more and more fierce, a growing number of Chinese auto brands are realizing the problem of disadvantaged brands, and paying close attention to upgrade their brand images. Among the top 50, four Chinese brands are listed: SAIC, Great Wall Motors, Changan and Dongfeng; while overall 19 Chinese auto brands were nominated in the list, accounting for nearly one fifth.
The brand value of Great Wall Motors has been constantly recognized within the industry in recent years. In 2014, it was ranked among "Forbes Asia Fabulous 50", "Fortune China 500", "Most Valuable Chinese Brands" of Hurun Research Institute, "China's 500 Most Valuable Brands" of World Brand Lab, "Forbes Global 2000", "Brand Finance Auto 100", "Interbrand Most Valuable Chinese Brands", "Fortune Most Admired Chinese Companies", etc.
Brand Finance is a renowned British independent brand management and valuation consultancy, named as one of the five major international brand valuation consultancies with Interbrand, Future Brand, Young & Rubicam and World Brand Lab.
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