According to sales figures released by the China Passenger Car Association, GWM sold 15,068 Haval H6 SUVs in September. This meant that the company outperformed two hot sellers – the CR-V and Tiguan – and managed to top China’s SUV sales list.

In September, 173,200 SUVs were sold in China, up 17.1 percent from a year ago. In terms of sales, the Haval H6 ranked first, followed by the Tiguan, ix35, CR-V and Audi Q5, with sales of 14,000, 11,551, 10,424 and 8,681 units, respectively. The top five performers sold a total of 59,724 units, accounting for 34.5 percent of total SUV sales.

In terms of sales growth by the top five sellers, the Haval H6 and Tiguan maintained stable month-over-month growth. This was largely due to their superior quality within the SUV field. CR-V sales fell by 33.79 percent month-over-month compared to ix35 sales, which rose by 64.68 percent.

Aside from the Haval, GWM performed well overall in September. The company sold 55,600 units, up 54.6 percent from last year. This number included 29,600 Haval SUVs, up 188.1 percent; 17,200 Great Wall cars, up 6.2 percent; and 9,798 Wingle pickups. The company’s focused strategy seemed to boost SUV sales yet again, making it the leading GWM model. The Haval H6, the company’s all-time best seller, has become the shining star of the Haval series. The Haval H4, launched only four months ago, has also shown enormous sales numbers, with 7,329 sold units. It now ranks 9th on the SUV list, and has become another strong pillar in the Haval series of SUVs. The Haval H5 showed improvements as well, climbing to 11th spot. The outstanding market performance of the Haval series has once again validated the strategy of focusing on the Haval, and opening segments.

In September, China saw its first year-on-year drop in monthly sales figures since February. Total sales amounted to 1.6174 million units, down 1.75 percent from last year. Within this context and environment, GWM’s sales have soared. In the first three quarters, GWM managed to maintain overall growth despite the difficult market situation. The company posted sales of 435,200 units, up 27.8 percent from last year. This number far exceeded the average industry growth of 3.37 percent. GWM ranked in the top 10 within the auto industry and also among the top independent auto brands.

According to industry analysts, GWM’s sales growth (amidst this year’s market slump) was attributable to its business model. GWM has created a functional operations mechanism over the past few years. It has also chosen a strategic mode suited to its development, operated both steadily and pragmatically, and accumulated abundant stores of capital. In these ways, the company has managed to create a virtuous cycle. GWM’s sales performance has also been due to its focused strategy. Over the years, GWM has conducted focused and specialized operations in segments, upheld their concept of “focus, dedication and specialization”, and developed its distinctive competitive edge in SUVs, pickups, and Class-A cars.

While achieving sales growth this year, GWM has also paid more attention to a strategy centering on customer satisfaction. The company has defined and oriented itself towards improving product quality and enhancing customer satisfaction. In terms of their products, GWM has strengthened internal management with a focus on quality improvement. They have continued to turn out quality, cost-effective and competitive auto products, and progressively built on their positive image as an independent brand. In terms of services, GWM has made great efforts towards implementing a strategy focused on customer satisfaction. They have also raised service standards, intensified after service, and earnestly tackled any customer complaints. The company now stands as an excellent service example within the auto industry.