On May 23, 2012, Kiev International Motor Show (SIA), Ukraine grandly unveiled at Kiev International Exhibition Center. There are up to 450 exhibitors at this exhibition with the total exhibition area amounting to 28,000 square meters, making it the largest national-level auto show in Ukraine and even in East Europe. The auto show will last five days.

During this auto show, 8 show cars of Great Wall Motors including 7 models such as Haval H3, Haval H5, Haval H6, Great Wall C10, Great Wall C30, Great Wall C50 and Wingle 5, which covered all the three categories, i.e. Haval SUV, Wingle Pickup and Great Wall PC, with an exhibition area of up to 550 m2. At the press conference of the auto show, Deputy General Manager of International Division of Great Wall Motors, Shi Qingke officially announced that Haval H6 and Great Wall C50 would be launched in Ukraine.

As China’s leading SUV and Pickup manufacturer, Great Wall Motors and Ukraine Bogdan Industry Corporation signed an exclusive distribution agreement in September, 2011 and grandly launched five car models including Haval H5, Great Wall C30 and Wingle 5 in Ukraine on September 30 of the same year. After the launch, both their sales volume and market reputation makes the future development of Great Wall Motors in Ukraine convincingly optimistic. The launching of the two key car models including Haval H6 and Great Wall C50 in Ukraine this time will undoubtedly accelerate promotion of market share as well as brand equity of Great Wall Motors in Ukraine.

Marching toward Europe market has always been an important development direction since the beginning of overseas development for Great Wall Motors. Besides, Ukraine, with her strategic position in East Europe market of Great Wall Motors only next to that of Russia, makes it the very foundation for Great Wall Motors to consolidate its position in Europe market. This time, by sticking to the brand concept of “Specialized, Specialty, Specialist”, Great Wall Motors participated in Kiev International Motor Show, playing an important role in promoting terminal sales, market share as well as Ukrainian consumers’ perception of Great Wall brand.