People are inspired by the hot SUV market. The sales volume of 500,000vehicles seems to be upon our ears, and the sales volume of 600,000 vehicles has already come. On 20th Dec, 2011, the delivery ceremony for the 600,000th Haval SUV was held in Baoding, the headquarter of Great Wall Motors, therefore, Haval became the first SUV brand which made breakthrough in the sales volume of 600,000 vehicles in China, showing the majestic demeanor again.

Haval ends up becoming a leading brand after winning the championship for nine consecutive years with intensive cultivation

The sales volume of Haval in the world has exceeded 600,000 vehicles on the verge of 2012, which is the honour of Chinese self-owned brands. So far Haval SUV has maintained the No.1 position in terms of the sales volume of Chinese SUVs for nine consecutive years and become a model of self-owned brand of over RMB100,000 with the largest sales volume, meanwhile, it is also a Chinese self-owned brand with the most oversea cumulative sales.

Rao Da, the Secretary General of National Passenger Cars Association, said in the ceremony that “currently the SUV market was coming into the golden development age and was expected to become the second major segment market in China auto market. Meanwhile, the domestic SUV market has been improved to focus on the customer value in an all-round way from the competition based on only price. Each product of Haval SUV met more demand of consumers in various aspects including product quality and service, so it has been widely recognized by the market. The explosive growth of SUV market would bring golden opportunities for brand development for Haval SUV. ”

Actually, Haval SUV has sat tight on the throne of the leading brand of Chinese SUVs unconsciously. Wei Jianjun, chairman of the board of Great Wall Motors said that “Haval took the lead in breaking through in both the sales volume of 500,000vehicles in March, 2011 and the sales volume of 600,000 vehicles this time. What we felt firstly was trust and support from consumers, so we thought that it was our duty to create a better product value and user experience.”Wei Jianjun said “to be professional and precise” is the consistent management idea of Great Wall Motors and Great Wall Motors insisted on creating quality models on the basis of “surplus R&D investment”. The brand positioning of Haval SUV is to become a leader of Chinese SUVs and Haval’s target by 2020 is to enter the top three in global SUVs in terms of the sales volume, step towards the leading brand of global economical SUVs from a leading brand of Chinese SUVs and become a representative brand of Chinese automobiles in the global market.

In the delivery ceremony of automobiles, Great Wall Motors delivered the key of the 600,000th Haval SUV — a silver Haval SUV to Mr. Gao, the automobile owner. As the automobile owner of the 600,000th Haval SUV and an executive of one listed company in Beijing, Mr. Gao said excitedly that “I never thought that I could become the owner of the 600,000th Haval SUV! I am glad to join the big family of Haval and my family all like this brand. My former car was a foreign brand saloon car and I have been wishing to replace it with a SUV due to work. As I attached importance to the cost performance in buying a car, my friends all recommended Haval brand. After making comparisons among multiple new SUV products, my family and I selected Haval H6 finally. Generally speaking, we attached most importance to the quality and public praise of Haval and we appreciated the rich intelligent devices equipped to H6 model in the next place; all family members liked its appearance best, for it could show good taste and fashionable style when you were driving it.” Mr. Gao said that he always thought that there was a distance between the Chinese self-owned brand and the foreign brand in terms of quality before, however, the comprehensive comparison made by himself during the process of buying the automobile let him look at the quality of Great Wall Motors improved with new eyes in recent years. He said that “although I did not Haval had such a big sales volume in foreign countries before, I often found foreign people driving a black Haval in Beijing streets, which directly made me think that Haval was a brand recognized internationally.”

With decade of grinding sword, Haval H6 hits “China Auto World Oscar”

For one decade, Haval SUV may be called winning countless prizes, while the honour obtained recently may be called being valuable.

The Celebration for the Tenth Anniversary of Annual Selection of Car of the Year in China and Award Ceremony for Car of the Year 2012 dropped its curtain on December 12, Beijing. Hosted by AutoClub Magazine, the highly-profiled annual event is dubbed “the Academy Award of China’s automobile sector”. A judge panel consisted of 15 experts represented by Mr. Guo Konghui, the Academician of China Engineering Academy, conducted a four-month-long evaluation on 29 automobile finalists. The great honor of “SUV of China” finally went to Haval H6 this year, as the sole award-winner has convinced judges with its unparalleled prowess during several thousand miles of tough road and field tests. This was also the first time that Chinese national band won the laurel during the ten years long history of the eye-catching event. Mr. Li Qingwen, President of China Automotive News, together with Mr. Guo Konghui, presented the meaningful award to Mr. Dong Jianjun, the Board Chairman of Great Wall Motors. Present attendees can not help marveling the hard-earned and well-deserved honor referring to the old Chinese saying of “Ten Years of Hard Work Succeeds in Making a Sword”.

The Annual Selection of Car of the Year in China hosted by AutoClub Magazine can traced its origin to its North American predecessor initiated in 1949 by Motor Trend. Boasting a long history of 62 years, the western counterpart has made it one of the most influential events in North America and even global auto market. As a highly recognized event with wide coverage and strict criterion, the annual selection has earned its reputation as “the Academy Award in Auto World”. The whole set of mature evaluation system was introduced to China by AutoClub Magazine dated back in 2002. Now, the annual selection event has been successfully held for ten years in China. With great market value and wide recognition for its adherence to the principle of “sole champion” and “value first”, it has become a highly coveted honor by all insiders in china’s auto sector.

It is noted by judges in the awarding ceremony that entrusted with the mission to make a breakthrough in the urban SUV market, which is traditionally dominated by joint-venture brands, Haval H6 staged an impressive battle with great performance. Featuring “urban smart SUV”, Haval H6 boasts glorious appearance, spacious inner space, exquisite decoration and intelligent high-tech facilities. All of these elements not only demonstrate the latest development of Haval SUV, but do a great to enrich and upgrade the brand connotation of Haval.

With the sales volume of Haval increasing steadily under the drive from H6, Haval showing strength in Dakar Rally again is worth expecting

Since this year, under the premise that the growth rate of the automobile market slowed down integrally, SUV market maintained a strong development condition as a beautiful one. Meanwhile, with numerous new products joining in succession, the competition in SUV market also became fiercer. And at the same time, Haval SUV as a leading industry brand also developed rapidly. According to the statistical data, the sales volume of Haval SUV during January to November was 141,249 vehicles, ranking the first place in the sales volume of Chinese SUVs; the sales volume of Haval SUV was 21,105 vehicles in November, increasing by 50.1% YoY, which was attributable to the market drive of Haval H6.

With 2012 Dakar Rally on the verge of battling, the Haval fleet will go out to battle again, which is also the third time for Haval to participate into this competition which is widely recognized as the hardest and most dangerous international competition.

As early as 2010, Zhou Yong, one famous racing driver, had done a good job by reaching the 33rd place when participating into Dakar Rally by driving a Haval car as a Chinese representative for the first time, which fulfilled the zero breakthrough in Dakar Rally for Chinese self-owned brand automobiles. The racing driver participated into 2011 Dakar Rally by driving a Haval SUV to compete with racing drivers of international famous brands, ending up with the 22nd place in the total score and the first place among Chinese corps.

Yanike, chairman of Dakar Rally Committee and one official from FIA pointed out, after understanding about specially the production and global sales of Haval automobiles of Great Wall Motors, that the fact that Chinese automobiles could participate into Dakar Rally and achieved success like this not only indicated the mature skill of the racing driver, but also symbolized that the manufacturers had moved towards the mainstream European manufacturers in terms of technology. One European player said "In our country, Haval had appeared for ages. And I just know that it was solid and durable and I never thought that it was so excellent. "

Haval SUV is also very hot in terms of oversea export. Currently, the number of export countries and regions has reached up to over 100. The main export regions and countries of Haval SUV include European Union, Central and South America, Middle East, Asia, Africa, Australia, Italy and Russia; in many countries, the selling prices of Haval models are in line with that of the Japanese and Korean models of the same grade.

So far, the total export volume of Haval SUV has reached up to 12.8, 000vehicles, ranking the first place in China with the proportion between the domestic and foreign sales volumes reaching up to 4:1.

Annex: Growth course and brilliant achievements of Haval SUV

In 2002, Great Wall Motors took the lead in launching a SUV of over RMB80,000 in China, creating “SAFE phenomenon” and becoming the “founder of economical SUVs”. Its sales volume in one year reached up to 40,000vehicles and it obtained “the sales champion of domestic SUVs” in 2003.

In 2005, with Chinese self-owned brand SUVs settling at the “economical type”, people in Great Wall Motors achieved success in R&D of body-chassis unit “Crossover”— Haval SUV and launched it into the market by centralizing advantages of “the three musketeers” and integrating characteristics of international SUVs. Since then, Chinese self-owned brand SUVs entered “Haval Age” and became a leader by leading the development of Chinese self-owned brand SUVs of over RMB100,000.

In early 2006, it developed the electric-control common-rail INTEC diesel engine by cooperating with GERMANY BOSCH and matched it to Haval, so it became the first manufacturer of using the common rail technology in China, which overturned thoroughly the concept of SUV “oil tiger” and popularized the application of diesel SUV.

In 2010, it matched formally the diesel engine “Lvjing 2.0T”designed with four leading technologies including Kw/l and torque per Liter, discharge, noise and energy saving to Haval H5 and upgraded it every year later, which was one breakthrough made in Chinese self-owned brand diesel engine.

In September, 2011, Haval H6 — an intelligent body-chassis unit SUV was born, which was a new milestone in SUV products of Great Wall Motors. The urban intelligent SUV was the essential contribution of the high-performance design, high-tech production equipment of Tianjin Factory as well as the rich and high-end security configuration.

Haval H6 stepped substantially towards a higher direction for the self-owned brands by relying on its unique intelligent security, intelligent control and intelligent equipment. Its competitors locked directly their targets at models of the mainstream join-venture brands including iX35, Sportage, CR-V and Qashqai.

The sales volume of Haval SUV in November was 21,105vehicles, increasing by 50.1% YoY and by 61.3% MoM; during January to November in 2011, the cumulative sales of automobiles of Great Wall Motors was 434,469 vehicles, increasing by 28.7% YoY, of which the sales volume of Haval SUV was 141,249 vehicles, increasing by 6.1% YoY.

Haval SUV is also very hot in terms of oversea export. Currently, the number of export countries and regions has reached up to over 100. The main export regions and countries of Haval SUV include European Union, Central and South America, Middle East, Asia, Africa, Australia, Italy and Russia; so far, the export volume has reached up to 128,000 vehicles, ranking the first place in China with the proportion between the domestic and foreign sales volumes reaching up to 4:1.